Blog

  • New Year – New Manual of Me!

    I realised recently I haven’t revisited my manual of me since 2021, so this feels more than a bit overdue. Contacting me: My Preferred work approach: How to give me feedback: My Strengths: My Weaknesses: Other things to know about me: Interesting fact: I mentioned last time that I LARP; Live Action Role Play; which is…

  • Excellent Delivery isn’t just the art of delivering something; it’s delivering the right thing.

    Excellent Delivery isn’t just the art of delivering something; it’s delivering the right thing.

    Throughout my career I’ve worn many hats and had many titles. I’m generally known as a Product person, and that’s the label I’d use for myself. But I’ve also at various points in my career been a Design Lead, a Delivery Lead, a Change Lead, a Transformation Lead, a project manager and a programme manager.…

  • The role of AI in building a Neuroinclusive world

    The role of AI in building a Neuroinclusive world

    For too long, societal understanding of neurodivergence has been clouded by misinformation and misattribution. We’ve seen prevalent media narratives, for instance, suggesting mobile phones were responsible for a rise in autism, or social media for an increase in ADHD diagnoses. This, so the conspiracy theories say, is because the world has become too loud, too…

  • Service Ownership – Delivering Outcomes by putting humans at the heart of Service Delivery 

    The public sector faces mounting pressure to deliver exceptional citizen services while navigating complex challenges, including budget limitations and evolving user expectations. Traditional project-based approaches, with their fixed timelines and pre-determined deliverables, often fall short of achieving truly transformative outcomes.   This blog champions a shift toward a human-centered, End-to-End Service Ownership approach to delivering citizen…

  • The Future of the Citizen Experience 

    The Future of the Citizen Experience 

    Citizens are demanding more from their governments, expecting the same level of personalised service that they receive from the private sector. This shift in expectations, coupled with rapid technological advancements, presents both challenges and opportunities for the public sector. To thrive in this rapidly evolving landscape, a human-centred approach to citizen experience is paramount. 

  • Why are we ashamed of marketing?

    One thing I’ve noticed over the years is that within the Public Sector we seem to be ashamed of the idea we might need to market our products and services. In the Private Sector, Product Management as a profession grew out of the marketing profession. In the Pubic Sector we stress the importance of planning…

  • The Women who made Digital happen in the UK:

    This International Women’s Day I want to talk about the women; those innovators, pioneers, and revolutionaries; who made Digital in the UK what it is today. When we consider the impact women have had within Digital, top of any list must be Ada Lovelace. Ada has long been one of my personal icons. Daughter of…

  • Prioritisation

    Prioritisation

    How do we get Senior Leaders onboard? For the last 8 months I’ve been busy running Product Management training for various Public Sector clients; and one topic cohorts are always keen to focus on and discuss is prioritisation. Quite often there are multiple areas of prioritisation people are keen to understand further; firstly, how can…

  • Ada Lovelace Day 2023 – Resilience

    Ada Lovelace Day 2023 – Resilience

    To celebrate #AdaLovelaceDay this year, I was lucky enough to get to spend the day with the wonderful folks at @DigitalHer (part of Manchester Digital). In the morning the ran an Inspiration Breakfast event for women working within Tech with some lightening talks and break out sessions. Then in the afternoon they ran an Inspiration…

  • The importance of having a Product Mindset.

    This week is @DWPDigtials Product Mindset week; with some fantastic sessions and Digital Showcases on the work DWP have been doing to deliver Products that add value for users; with sessions covering things like storytelling, Design thinking, Product Management, Prioritisation and how we should be using data to help decision making, etc.   The resounding…


Digital and Agile Specialist

Zoe on the go